Purpose

InMotion Hosting delivers hosting services to all levels of customers. From large corporate websites, to boutique brick-and-mortar stores creating their first website. This company became focused on improving experiences in order to increase conversion. The result was a series of landing page optimization experiments using multivariate testing.

My Responsibilities

I was tasked with improving the conversion of our highest trafficked landing pages. The first case study is a review of the process used to increase homepage conversion. The second, is a review of how I increased quality leads for one of our services.

Homepage Optimization: Multivariate Testing & Design

Testing designs and using data to increase conversion and user engagement.

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Managed Hosting: Product Marketing/Management

Defining product messaging, features, and designing a landing page to increase leads.

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