InMotion Hosting delivers hosting services to all levels of customers. From large corporate websites, to boutique brick-and-mortar stores creating their first website. This company became focused on improving experiences in order to increase conversion. The result was a series of landing page optimization experiments using multivariate testing.
I was tasked with improving the conversion of our highest trafficked landing pages. The first case study is a review of the process used to increase homepage conversion. The second, is a review of how I increased quality leads for one of our services.